Cost per lead
A short Instagram video ad plus a simplified lead form filled the workshop on a tiny budget.
Budget: AED 320 over 3 days (AED 100/day). We targeted high-net-worth women in Dubai with a single Instagram video ad and a stripped-back Instagram lead form. Result: 51 leads and 34 workshop attendees at AED 9.41 per lead. Tight targeting beat bigger spend for event registrations.
