Question 1

What's the difference between Google Ads and Meta (Facebook/Instagram) Ads?

Accepted Answer

Google Ads catches people who are already searching for what you sell, which usually means higher intent and a higher cost per click. Meta Ads reaches people based on interests and behaviour before they've started searching, so it's cheaper but leans much harder on creative to earn attention. Most UAE businesses do best running both, with each one aimed at a different stage of the buying journey.

Question 2

How much should I budget for Google or Meta ads in the UAE?

Accepted Answer

Budgets vary a lot by industry and competition. In practice, many of our UAE campaigns run efficiently on AED 500 to 3,000 per month per campaign once targeting and creative are dialled in. The real number depends on your cost-per-lead target and how many leads you actually need, which is what we calculate together in the free data audit.

Question 3

What counts as a good cost per lead (CPL) in Dubai?

Accepted Answer

It depends entirely on your industry and deal value. A real estate lead can cost AED 100 to 250 and still be very profitable, while a service business might need CPL under AED 10 to make the maths work. We benchmark your CPL against real campaigns we've already run in your industry instead of quoting a generic rule of thumb.

Question 4

How do you track which ads actually produce leads?

Accepted Answer

Every campaign is wired to pixel and conversion API tracking on the ad platform side, then tied back to your CRM on the lead side. That means you can see exactly which ad, audience, and creative produced a given lead, not just an overall number the platform reports.

Question 5

How long before I start seeing leads from a new campaign?

Accepted Answer

Most campaigns start generating leads within the first few days of launch, though the platform's algorithm typically needs one to two weeks of data to optimise delivery properly. We treat the first two weeks as a testing period and report honestly on what's working.

Question 6

Do you handle the ad creative and copywriting as well?

Accepted Answer

Yes, creative and copy are part of the campaign build, not a separate add-on. We test multiple angles early rather than launching with a single creative and hoping it performs.

Question 7

What information do you need from us to start a campaign?

Accepted Answer

Access to your ad accounts (or we set them up), your CRM or lead capture method, and a conversation about who your actual customer is and what a qualified lead looks like for your business. The free data audit covers all of this upfront.

Question 8

Can you run campaigns in Arabic and English?

Accepted Answer

Yes, we build creative and copy in both languages depending on your target audience, which matters for reaching UAE's mixed local and expat population effectively.

Question 9

Do you manage the ad budget directly, or do we keep control of spend?

Accepted Answer

You keep full ownership and visibility of your ad account and budget at all times. We manage campaigns within it, but the spend, the account, and the data are always yours, not locked inside an agency-owned account you'd lose access to if you left.

Question 10

What happens if a campaign isn't performing well?

Accepted Answer

We tell you directly and show you the numbers, rather than quietly keeping it running for the retainer. Depending on what the data shows, that might mean new creative, different targeting, a different platform entirely, or in some cases recommending we pause it if the economics genuinely don't work.

Every ad platform your customers are on, tracked back to the lead it produced.

See where your spend is leaking.

Aimed at one outcome: qualified leads.

Industries we run acquisition for.

Real estate

Education & courses

Recruitment

Events & experiences

How a paid media engagement runs.

Audit

Build

Launch & Test

Optimise

Ready to see what your data says?

Paid Media & Lead Gen: Frequently Asked